What are you waiting for?
Whether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need.
This book contains:
a vivid new way to learn about and to practice entrepreneurship.
practical exercises, questions and activities for each step in your process.
specific principles derived from the heuristics of expert entrepreneurs.
70+ case briefs of entrepreneurs across industries, geographies and time.
applications to social entrepreneurship as well as the creation of opportunities in large enterprises.
data that will challenge assumptions you might have about entrepreneurship.
a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation.
extra resources are also available on the accompanying website: http://www.effectuation.org/
You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things.
If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.
So what are you waiting for?
- 2011 Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank and Anne-Val
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.