Evaluating Adjacency Moves
Synopsis
The companies best able to pursue growth opportunities are equally aware of the need to impose rules and structure on their own decision-making process, advocating a decision process that pays particular attention to leadership economics and market control in new adjacencies, a robust profit pool, and a clear sense of relatedness to a strong core. This chapter looks at 24 companies to identify and compare some of the most critical criteria to be considered in any first-rate decision process regarding growth investments.
- Copyright:
- 2003 HBS Press
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:43:53Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.