Executing Adjacency Moves
Synopsis
The many CEOs interviewed for this book all stressed the organizational challenges of adjacency expansion. Based primarily on case examples and direct comments from senior executives who have grappled with these organizational concerns, this chapter examines issues related to the execution of adjacency moves that fall into three major areas that were emphasized again and again: managing linkages between the core and adjacencies, organizing for repeatability, and exiting adjacencies.
- Copyright:
- 2003 HBS Press
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T01:44:40Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.