Transforming Through Adjacency Moves
The primary reason that companies die or tumble into extended periods of value destruction is not because their market suddenly disappears or becomes uniformly unprofitable. Rather, it is because those companies failed to adapt, failed to redefine their core, and were overtaken by competitors. This chapter looks at how adjacency expansions done rapidly and effectively provide the best method to transform a company and redefine its core business.
- 2003 HBS Press
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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