Choosing and Implementing an E-Business Initiative
Synopsis
There is tremendous pressure these days for companies to migrate at least a portion of their business online. This chapter lays out a way forward for existing firms, balancing the opportunities and threats of e-business with a traditional firm's assets and liabilities. The authors provide several frameworks for e-business strategizing, as well as their top ten leadership principles for senior management.
- Copyright:
- 2001 HBS Press
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T00:50:38Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.