Successfully adopting and benefiting from Web 2.0 tools can't be reduced to a single step-by-step recipe; there are too many variables, and appropriate actions depend critically on both the goals of the effort and the characteristics of the organization. In this chapter Andrew McAfee presents guidelines and advice-a road map-to help leaders deploy the new social software tools successfully, stressing simple actions that leaders can take to increase the depth and breadth of their organizations' participation in the new digital environments for solid business results. The author presents the six key activities-deploying appropriate emergent social software platforms (ESSPs); preparing realistically; educating and evangelizing; moving ESSPs into the everyday workflow; measuring results; and developing meaningful incentives-that can make the transition both smooth and rewarding. This chapter was originally published as Chapter 7 of "Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges."
- 2009 HBS Press
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.