The White Space and Business Model Innovation
What happens when an opportunity arises outside a company's core, an opportunity to serve a wholly new customer or an existing customer in a radically new way, or to create an entirely new market or significantly transform an existing one? If such an opportunity requires your company to operate in a fundamentally different way-with a different formula for making money, a new set of resources and processes, different expertise, and maybe a new way to coordinate and control activities-that opportunity lies in your company's white space. In this chapter, strategic innovation expert Mark W. Johnson introduces the concept of white space-the range of potential activities not defined or addressed by your company's current business model; in other words, the opportunities outside the company's core and beyond its adjacencies that require a different business model to exploit. Using examples from Lockheed Martin and Apple, Johnson provides an overview of how these companies have identified new opportunities and transformed themselves to address them. This chapter was originally published as Chapter 1 of "Seizing the White Space: Business Model Innovation for Growth and Renewal."
- 2010 HBS Press
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.