The White Space Beyond
Large groups of potential customers are shut out of a market because existing offerings are too expensive or complicated for them, or they lack access. That's a white space to be filled. Does your company have the resources to take advantage of this opportunity? In this chapter, Mark W. Johnson, chairman of Innosight and a strategic innovation thought leader, shows how business model innovation provides you with a powerful process to unlock exciting opportunities to serve entirely new customers and create new markets by seizing your "white space beyond"-developing new business models to attract potential customers who are currently nonconsumers. Company examples-Hindustan Unilever, MinuteClinic, and SAP-vividly illustrate how to leverage this process. This chapter was originally published as Chapter 4 of "Seizing the White Space: Business Model Innovation for Growth and Renewal."
- 2010 HBS Press
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.