Bombardier TEG (A)
Bombardier, a Canadian manufacturer of passenger railcars and market leader in the United States, faces aggressive competition from a new entrant, U.S.-owned Morrison Knudsen, that has come into the industry with closely related capabilities in engineering and transportation construction. Bombardier must decide is how to respond to the loss of market share and the strategic threat posed by the new competitor.
- 1996 HBS
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