Sample6
Synopsis
Tim Curran, CEO of Sample6, a start-up biotechnology company developing a novel food safety diagnostics platform, must decide how to partner with food industry players. How can he best convince leaders in this mature industry to adopt a new technology and improve food safety? Additionally, he faces a number of questions related to product development, marketing, regulatory compliance, and dynamic industry trends. This case provides an overview of food safety in the United States, and focuses on the strategic goal of transforming food safety from a "necessary evil" to a brand-enhancing differentiator.
- Copyright:
- 2013 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-03T06:04:30Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.