Digital Lumens, founded in 2007, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use-by up to 90% in some cases-but also served as a tool for the Internet of Things (IoT) to expose powerful insights about facility use. Yet in 2016, few of Digital Lumens's customers were fully embracing the system as an IoT product. Both LED lighting and IoT were rapidly evolving markets, and Digital Lumens had to decide if it should focus on driving down lighting hardware costs to expand its total addressable market or on improving the software controls to enhance the system's IoT functionality.
- 2016 HBS
- Book Quality:
- Harvard Business Publishing
- Date of Addition:
- Business and Finance, Nonfiction,
- Usage Restrictions:
- This is a copyrighted book.
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