Digital Marketplaces Unleashed
Digital Economy is on the verge of a new era: the age of Interconnectivity. The book outlines, how Digital Marketplaces arise as a manifestation of Digital Economy - knowledge and data are being traded. Business models become interdependent. Knowledge about customers' needs will discriminate between success and failure. Data Analytics and Business Intelligence have become fundamental techniques to support a company's direction. Further, in the age of Mobile Internet, channel variety demands diversification of activities. The customer has to be approached via several personalized channels catching him with the right offer at the right time. The authors show a pathway through the complexity of digital doings and dealings.
- 2017 Springer
- Book Quality:
- Springer Berlin Heidelberg, Berlin, Heidelberg
- Date of Addition:
- Usage Restrictions:
- This is a copyrighted book.
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