Services Marketing: An Interactive Approach
Synopsis
Services Marketing: An Interactive Perspective, fourth edition, focuses on the interactive nature of service experiences. Services are special kinds of experiences that occur when service organizations and their customers interact face-to-face or at long distances. This book explores the interactive aspects of services that create customer experiences.
- Copyright:
- 2014 Cengage South-Western
Book Details
- Book Quality:
- ISBN-13:
- 9781285057132
- Publisher:
- Cengage South-Western
- Date of Addition:
- 2019-02-20T15:22:35Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.