Jumia Nigeria: from Retail to Marketplace (B)
Synopsis
This follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?
- Copyright:
- 2017 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2019-02-27T12:39:10Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.