Intended for students aspiring to be event planners or event leaders, this textbook on the global celebration industry takes a Scottish and global perspective, with many examples drawn from Scotland as well as other parts of the world. The text features case discussion exercises and activities emphasizing corporate social responsibility, global connections, and technology, and offers profiles of professionals around the world, plus color and b&w photos. After an introduction to the theory of event leadership, coverage encompasses event administration and coordination, marketing, legal and ethical issues, and risk management, with a final section on technology for professional development. The text includes a list of books, websites, organizations, and suppliers related to green approaches in event planning. This sixth edition emphasizes how events use rituals and ceremonies to promote continuity and stability in human communities, and contains new chapters on environmental sustainability and corporate social responsibility. There are also new case studies, including the 2008 Summer Olympics and the Homecoming Scotland 2009 celebrations. Goldblatt is affiliated with Queen Margaret University. Annotation ©2011 Book News, Inc. , Portland, OR (booknews. com)
- 2011 John Wiley & Sons, Inc.
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