A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture. Independently, brand and culture are powerful, unsung business drivers. But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion), you create new growth that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (Sony, Frito-Lay, Oakley, FedEx, Airbnb, Adobe, Salesforce, LinkedIn, etc.), interviews with industry leaders, and insights from Denise's 25+ years working with world class brands, FUSION provides readers with a detailed roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.
- 2018 Nicholas Brealey Publishing
Choosing a Book Format
EPUB is the standard publishing format used by many e-book readers including iBooks, Easy Reader, VoiceDream Reader, etc. This is the most popular and widely used format.
DAISY format is used by GoRead, Read2Go and most Kurzweil devices.
Audio (MP3) format is used by audio only devices, such as iPod.
Braille format is used by Braille output devices.
DAISY Audio format works on DAISY compatible players such as Victor Reader Stream.
Accessible Word format can be unzipped and opened in any tool that supports .docx files.