The B Corp Handbook
Synopsis
Join a Growing movement: Learn how you can join a fast-growing global movement to redefine success in business--led by well-known icons like Patagonia and Ben & Jerry's as well as disruptive upstarts like Warby Parker and Etsy--recently covered by the New York Times, the Economist, the Wall Street Journal, Entrepreneur, and Inc.
Build a better business: Drawing on best practices from 100+ B Corps, this book shows that using business as a force for good can help distinguish your company in a crowded market, attract and retain the best employees, and increase customer trust, loyalty, and evangelism for your brand.
More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations--B Corps for short--and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for--and enjoy the benefits of--B Corp certification.
This book makes the business case for improving your social and environmental performance and offers a step-by-step "quick start guide" on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.
- Copyright:
- 2014 Bart Houlahan, Jay Coen Gilbert, Andrew Kassoy, Ryan Honeyman
Book Details
- Book Quality:
- ISBN-13:
- 9781626560451
- Publisher:
- Berrett-Koehler Publishers
- Date of Addition:
- 2014-10-13T07:29:02Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.