No B.S. Direct Marketing
Synopsis
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy-delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
- Copyright:
- 2013 Entrepreneur Press
Book Details
- Book Quality:
- ISBN-13:
- 9781613080290
- Publisher:
- Entrepreneur Press
- Date of Addition:
- 2014-12-14T13:57:10Z
- Language:
- English
- Categories:
- Usage Restrictions:
- This is a copyrighted book.