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This book is intended for a two-semester course in economics taught out the social sciences or business school.... More

Principles of Marketing is an up-to-date overview of how marketing is actually done in today's world. It is a valuable resource for a first course in marketing at any level, clearly explaining effective marketing strategies and proven techniques.... More

Principles of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This t... More

This book teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment. This is a customized textbook.... More

Principles of Marketing Version 2.0 by Tanner and Raymond teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:... More

Principles of Marketing Version 2.0 by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic - This t... More

First published in 1980. Routledge is an imprint of Taylor & Francis, an informa company.... More

First published in 1952, British Empirical Philosophers is a comprehensive picture of one of the most important movements in the history of philosophic thought.  In his introduction, Professor A. J. Ayer distinguishes the main problems of empiricism and gives a critical account of the ways in which ... More

Drawing explicit lines, across time and a broad spectrum of violent acts, to provide the definitive field guide for understanding and opposing white supremacy in America Hate, racial violence, exclusion, and racist laws receive breathless media coverage, but such attention focuses on distinct even... More

Originally published in 1986, the volume is organized into three parts: Basic Issues, Models and Settings, and Evaluation and Development. The Editors begin with a description of the major conceptual dimensions and the fundamental questions that affect the practice of school psychology. Part 2 focus... More

Safeguarding Children and Schools explains how schools are able to contribute to keeping children safe from harm and promoting their welfare, in line with Government Every Child Matters guidelines. The contributors, who are all experts in the field of child protection, put the potentially daunting ... More

“A brilliant paper chase—an excellent book.”—Library JournalJFK, Khrushchev, Reagan, and a city divided. Berlin has played a major role in world politics since the Nazi era and continues to be in the spotlight today as the once-again-great capital of Germany. Ann Tusa presents an engaging chronicle ... More

Originally published in 1984, this book features The French Fabliau alongisde a translation and textual notes. The original manuscript, formerly labeled Bibliotheque du Roi 7218, is rightfully considered the oldest and one of the two most imporant and complete collections of medieval literature.... More

First published in 1981, this edited collection reviews the operations of state-owned enterprises, examining the actual performance of such organisations in the advanced industrialised countries. The authors consider the regularities and characteristics of state-owned enterprises, in particular the ... More

The Internet is constantly evolving, and has economic, political and social importance as a public good. A coherent strategy for Internet governance is needed to ensure that difficult tradeoffs between competing interests, as well as between distinct public values, are managed in a consistent, trans... More

This expanded edition addresses all the course objectives and learning outcomes for the National Fire Academy FESHE Model Curriculum Associate's (Core) course called Fire Behavior and Combustion. ... More

This book provides a rich analysis of the actors and organizations to reflect on the antecedents and trajectories of terrorism and insurgency in South Asia, and the different countermeasures adopted by the countries to deal with the security and developmental challenges. South Asia is a complex ge... More

Early Childhood Curriculum for All Learners: Integrating Play and Literacy Activities is designed to teach early childhood professionals about the latest research on play and early literacy and then to show them practical methods for adapting this research to everyday classroom practices that will e... More

Early Childhood Curriculum for All Learners: Integrating Play and Literacy Activities is designed to teach early childhood professionals about the latest research on play and early literacy and then to show them practical methods for adapting this research to everyday classroom practices that will e... More

This title was first published in 2001. Management of the employment relationship changed markedly in the last two decades of the 21st century, and a major part of this has been the extension of employee involvement and participation in the workplace. Modern management theorists and researchers have... More

Understanding the latest capabilities in the cyber threat landscape as well as the cyber forensic challenges and approaches is the best way users and organizations can prepare for potential negative events. Adopting an experiential learning approach, this book describes how cyber forensics researche... More

This combination activity manual and resource handbook provides a two-part learning system for prospective K-6 teachers. It uses activities to help develop a deep and lasting understanding of the mathematical concepts, procedures, and skills that are essential for teaching mathematics to elementary ... More

The industrial gases industry originated in 1886, when a London-based company began producing high-purity oxygen. Initially, purified oxygen was a solution in search of a problem, but demand for it soared early in the twentieth century with the emergence of welding technology. By then, dramatic te... More

In Volume 5 of his innovative series on biodynamic and craniosacral therapy, Michael Shea presents invaluable information about therapeutic approaches to pre- and neonatal babies--in particular, low-birth-weight babies. In addition, more than 50 meditations on stillness are provided for the benefit ... More

This volume answers the question: Why do we believe what we believe? It examines current research on the concept of beliefs, and the development in our understanding of the process of believing. It takes into account empirical findings in the field of neuroscience regarding the processes that under... More