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Harness the power of marketing and watch your business growHaving your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive enviro... More

A hands-on tool for conducting the successful, profitable sale of a businessAs business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to pu... More

Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's m... More

A hands-on tool for conducting the successful, profitable sale of a business. As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to ... More

Discover the ins and outs of constructing a winning business planWhen you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start-up money from investors or are looking to expand or re-energize your business, a business plan... More

Whether you're a business beginner with big ideas or an established company looking to review you plans in a changing business environment this practical, user friendly guide gives you everything you need to get started. Complete with an interactive CD packed with planning templates including; plann... More