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The provocative follow-up to the New York Times bestseller Predictably Irrational. Why can large bonuses make CEOs less productive? How can confusing directions actually help us? Why is revenge so important to us? Why is there such a big difference between what we think will make us happ... More

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The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat?Ho... More

Bestselling author Dan Ariely reveals fascinating new insights into motivation--showing that the subject is far more complex than we ever imagined.Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do c... More

Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of so... More

We all think we make smart, rational choices, right? Ariely explains how expectations, emotions, social norms, and other invisible forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes, we make the same types of mistakes. We consistently overpay, underestimate, and ... More

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renown... More

Dan Ariely, behavioral economist and the New York Times bestselling author of The Upside of Irrationality and Predictably Irrational, examines the contradictory forces that drive us to cheat and keep us honest, in this groundbreaking look at the way we behave: The (Honest) Truth About Dishonesty. F... More

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume,... More

The Best American Series® First, Best, and Best-Selling The Best American series is the premier annual showcase for the country's finest short fiction and nonfiction. Each volume's series editor selects notable works from hundreds of magazines, journals, and websites. A special guest editor, a l... More

"A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." —New York Times Book Review... More

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.... More

New York Times bestselling author Dan Ariely teams up with legendary New Yorker cartoonist William Haefeli to present an expanded, illustrated anthology of his immensely popular Wall Street Journal advice column, "Ask Ariely."Social scientist Dan Ariely revolutionized the way we think about ourselve... More

Why is paying for things painful?Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past?Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store?We think of money as number... More

Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows y... More

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This book presents the goals that drive the developers of the best-known peer-to-peer systems, the problems they've faced, and the technical solutions they've found. The contributors are leading developers of well-known peer-to-peer systems, such as Gnutella, Freenet, Jabber, Popular Power, SETI@Hom... More