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In our world today, scientists and technologists speak one language of reality. Everyone else, whether they be prime ministers, lawyers, or primary school teachers speak an outdated Newtonian language of reality. While Newton saw time and space as rigid and absolute, Einstein showed that time is re... More

An introductory textbook for students of linguistics.... More

First Published in 1987. This work demonstrates how experimental designs are produced through the active use of social theory. It also shows how theoretically designed experiments address broader issues in social theory, issues that can be traced back to the classical theories of Marx and Weber. Bec... More

'Hits the bull's-eye with every chapter... Very highly recommended.' - The Independent This is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding e... More

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Start Your Own Business is a short, simple and to-the-point guide to getting your business off the ground.. In just 96 pages, the r... More

The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Nietzsche Made Simple is a short, simple and to-the-point guide to Nietzsche. In just 96 pages, the reader will discover all his id... More

'Hits the bull's-eye with every chapter... Very highly recommended.' - The IndependentThis is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding ent... More

[Teach Yourself] Set Up a Successful Small Business will help you to get your business venture off the ground and turning a profit. Arming you with a strategy for success, the book will support you through the entire process, from getting to grips with business finance to effective marketing. Writte... More

'Hits the bull's-eye with every chapter... Very highly recommended.' - The IndependentThis is a fully updated new edition of the bestselling guide for anyone who is thinking of starting their own business. It covers both the strategic and practical issues in the ideal level of detail for budding ent... More

[Teach Yourself] Set Up a Successful Small Business will help you to get your business venture off the ground and turning a profit. Arming you with a strategy for success, the book will support you through the entire process, from getting to grips with business finance to effective marketing. Writte... More

It's hard to resist a friendly dinosaur, and the green iguana's enormous popularity rests on that amusing truism. This large lizard presents few difficulties and for keepers and can live for a couple of decades. One of the authors' purposes of The Green Iguana Manual is to promote responsible owners... More

This is the third of three volumes of Keys to the Trematoda, a series on the systematics and identification of the Class Trematoda. It covers five superfamilies with the Order Plagiorchiida and the family Didymozoidae, with the keys for their identification at the family, subfamily and generic level... More

This text examines how businesses and the environment interact. It is ideal for students with no previous knowledge of business studies. It examines in depth the ways in which business, industry, the physical environment, environmentalism and social change have evolved alongside each other. The auth... More

Written to promote critical thinking, captivate students, and satisfy the APA standards for high school psychology,Thinking About Psychology is an introduction to high school psychology unlike any other. In a convenient and effective modular format, it presents psychological science in a rigorous ... More

First published in 1998, this volume explored the recent growth in university-based commercial start-up companies as a means of applying research in industry and as an alternative method of funding. Blair and Hitchens melded the practical experiences of universities with more theoretical understandi... More

How augmented reality and virtual reality are taking their places in contemporary media culture alongside film and television.TThis book positions augmented reality (AR) and virtual reality (VR) firmly in contemporary media culture. The authors view AR and VR not as the latest hyped technologies but... More

As Christopher Nolan’s Batman films and releases from the Marvel Cinematic Universe have regularly topped the box office charts, fans and critics alike might assume that the “comic book movie” is a distinctly twenty-first-century form. Yet adaptations of comics have been an integral part of American... More

Comic Book Movies explores how this genre serves as a source for modern-day myths, sometimes even incorporating ancient mythic figures like Thor and Wonder Woman’s Amazons, while engaging with the questions that haunt a post-9/11 world: How do we define heroism and morality today? How far are we wil... More

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Akira Kurosawa is widely known as the director who opened up Japanese film to Western audiences, and following his death in 1998, a process of reflection has begun about his life’s work as a whole and its legacy to cinema. Kurosawa’s 1950 film Rashomon has become one of the best-known Japanese films... More

The drums echo in the night, like the beating of the heart as the dancers join hands to do the round dance. It is a night of magic, a night of peace. It is a celebration of the spirits within and without, and if you dance the round dance, you will feel the magic too. Once again, this time in collab... More

With the rise of urban living and the digital age, many North American healers are recognizing that traditional medicinal knowledge must be recorded before being lost with its elders. A Cree Healer and His Medicine Bundle is a historic document, including nearly 200 color photos and maps, in that it... More

How has psychoanalysis developed in France in the years since Lacan so dramatically polarized the field? In this book, Dana Birksted-Breen and Sara Flanders of the British Psychoanalytical Society, and Alain Gibeault of the Paris Psychoanalytical Society provide an overview of how French psychoanal... More

When many think of comic books the first thing that comes to mind are caped crusaders and spandex-wearing super-heroes. Perhaps, inevitably, these images are of white men (and more rarely, women). It was not until the 1970s that African American superheroes such as Luke Cage, Blade, and others emerg... More

Fans and scholars have long regarded the 1980s as a significant turning point in the history of comics in the United States, but most critical discussions of the period still focus on books from prominent creators such as Frank Miller, Alan Moore, and Art Spiegelman, eclipsing the work of others who... More