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Strategic Management in the International Hospitality and Tourism Industry: For Hospitality And Tourism
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a pres... More
Language: ENGCopyright: 2010 -
Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and managem... More
Language: ENGCopyright: 2020 -
Creating Experience Value in Tourism
by Bruce Prideaux • Peter Björk • Vincent Magnini • Nina K Prebensen • Young-Souk Lee • Line Mathisen • Muzaffer Uysal • Haywantee Ramkissoon • M. Joseph Sirgy • Tor Korneliussen • Lena Mossberg • Lidia Andrades Caldito • Xiaojuan Yu • Tove I. Dahl • Prakash Chathoth • Frederic Dimanche • Professor Joseph S Chen • Professor Levent Altinay • Eric Chan • Dong-Jin Lee • Grace B Yu • Monica Hanefors • Ann Heidi Hansen • Robert Harrington • Fevzi Okumus • Kay Roach • Professor Zvi Schwartz • Gerardo R UngsonResearch delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarificat... More
Language: ENGCopyright: 2018 -
Creating Experience Value in Tourism
by Bruce Prideaux • Peter Björk • Vincent Magnini • Young-Souk Lee • Line Mathisen • Haywantee Ramkissoon • M. Joseph Sirgy • Tor Korneliussen • Lena Mossberg • Lidia Andrades Caldito • Xiaojuan Yu • Tove I. Dahl • Prakash Chathoth • Frederic Dimanche • Professor Levent Altinay • Eric Chan • Dong-Jin Lee • Grace B Yu • Monica Hanefors • Ann Heidi Hansen • Robert Harrington • Fevzi Okumus • Kay Roach • Professor Zvi Schwartz • Gerardo R UngsonResearch delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarificat... More
Language: ENGCopyright: 2018