This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What...
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A challenge came to the Spanish Kings with the discovery of the New World...a challenge to the conquest of empire for Spain, of souls for “the Holy Mother Roman Catholic Church.” And like the conquistadores, the Spanish padres received the challenge eagerly. Armed with breviary and crucifix, inspire...
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