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Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of marketing activities, customer value-creating processes, n... More

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conduc... More

The third edition of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) guides readers through learning and mastering the techniques of this approach in clear language. Authors Joseph H. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt use their years of conduc... More

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a s... More

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving stat... More

A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving stat... More

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s ... More

Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas ... More

Global Business Today (GBT), current, relevant, application rich, and accessible and student focused book covers macro and micro issues equally. It enables students in the international business courses understand the implications of international business for their organization's strategy, structur... More

This brief book speaks powerfully to the question of how the circumstances of race and racism have changed in our time--and how these changes will affect our future. Foremost among the book's concerns are the contradictions and incoherence of a system that idealizes black celebrities in politics, p... More

Origami, the art of paper folding, has a rich mathematical theory. Early investigations go back to at least the 1930s, but the twenty-first century has seen a remarkable blossoming of the mathematics of folding. Besides its use in describing origami and designing new models, it is also finding real-... More

In 1037, a senior civil servant of the Byzantine empire faces a tedious journey to Greece, escorting the Army payroll. His only companions are a detachment of the Empire's elite Guard, recruited from Viking Scandinavia. When the wagon sheds a wheel, he passes the time talking with two veterans, who ... More

History tells us that in 69AD, at the ripe old age of 32 and on hearing that General Glaba's forces were closing in, Nero fled his palace in Rome. He stabbed himself in the throat with a pen and was trampled to death by horses in a muddy ditch. His last words were, 'What an artist dies with me'. But... More

In 1037, a senior civil servant of the Byzantine empire faces a tedious journey to Greece, escorting the Army payroll. His only companions are a detachment of the Empire's elite Guard, recruited from Viking Scandinavia. When the wagon sheds a wheel, he passes the time talking with two veterans, who ... More

History tells us that in 69AD, at the ripe old age of 32 and on hearing that General Glaba's forces were closing in, Nero fled his palace in Rome. He stabbed himself in the throat with a pen and was trampled to death by horses in a muddy ditch. His last words were, 'What an artist dies with me'. But... More

"A spirited and absorbing history of emancipation, oppression, and rebellion in the British empire." -- C. Vann Woodward. "Holt greatly extends and deepens our understanding of the emancipation experience when, for just over a century, the people of Jamaica struggled to achieve their own vision o... More

Ordinary people don't experience history as it is taught by historians. They live across the convenient chronological divides we impose on the past. The same people who lived through the Civil War and the eradication of slavery also dealt with the hardships of Reconstruction, so why do we almost alw... More

"The problem of the twentieth century is the problem of the color-line," W. E. B. Du Bois wrote in 1903, and his words have proven sadly prophetic. As we enter the twenty-first century, the problem remains--and yet it, and the line that defines it, have shifted in subtle but significant ways. This b... More

This text introduces students to both primary sources and analytical essays and is designed to encourage critical thinking about the history and culture of African Americans. The book presents a carefully selected group of readings organized to allow students to evaluate primary sources, test the in... More

This text introduces students to both primary sources and analytical essays and is designed to encourage critical thinking about the history and culture of African Americans. The book presents a carefully selected group of readings organized to allow students to evaluate primary sources, test the in... More

There is no denying that race is a critical issue in understanding the South. However, this concluding volume of The New Encyclopedia of Southern Culture challenges previous understandings, revealing the region's rich, ever-expanding diversity and providing new explorations of race relations. In 36 ... More

This book offers a comprehensive and integrative introduction to cybercrime. It provides an authoritative synthesis of the disparate literature on the various types of cybercrime, the global investigation and detection of cybercrime and the role of digital information, and the wider role of technolo... More

This book offers a comprehensive and integrative introduction to cybercrime. It provides an authoritative synthesis of the disparate literature on the various types of cybercrime, the global investigation and detection of cybercrime and the role of digital information, and the wider role of technolo... More

<P><P>Get hands-on recipes to automate and manage Linux containers with the Docker 1.6 environment and jump-start your Puppet development <P><P>About This Book <P><P>Successfully deploy DevOps with proven solutions and recipes <P><P>Automate your infrastructure with Puppet and combine powerful ... More

The label of "Third World" covers half the land surface and three quarters of the population of the planet. The problems and potential of this region and its peoples are attracting increasing concern and interest.Fully revised and updated this edition includes: * a wealth of photographic and line il... More