Search Results

Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon the scene. In a series of expe... More

During two short seasons at the track, Ruffian was hailed as the greatest thoroughbred filly of all time. Unbeaten in her first ten starts, she shattered one record after another, dazzling crowds with both her beauty and her brilliant speed. Then tragedy struck on the afternoon of July 6, 1975. R... More

The famous Duke University basketball coach discusses his four-decade career, how he recruits and disciplines his players, the difference between college basketball and Olympic basketball, and how he views retirement.... More

Today Show contributor, AARP Sex and Relationship Ambassador, and best-selling author Pepper Schwartz has teamed up with Janet Lever (former coauthor of Glamour's Sex and Health column) to create a guidebook to the world's sexiest destinations. Along with the detail-rich text on their top 75 picks, ... More

Your next-door neighbor's two-year-old broke your most expensive vase, and your neighbor hasn't offered to replace it. Your best friend expects you to shop at the boutique she just opened, though her very pricey clothes look terrible on you. And your sister says she needs $1,500 to send her child to... More

In Vitalization in Psychoanalysis, Schwartz Cooney and Sopher develop and explore the concept of vitalization, generating new ways of approaching and conceptualizing the psychoanalytic project. Vitalization refers to the process between two people that ignites new experiences and brings withdrawn a... More

An EasyGuide to Research Presentations is an invaluable tool for helping readers learn the ropes of presenting original research and experience the thrill of becoming part of a strong scientific community. With coverage from poster presentations and symposia to oral and video presentations, this han... More

An EasyGuide to Research Design and SPSS® is an essential resource for students to successfully navigate and complete research projects. Using a clear, concise, and conversational writing style, authors Beth M. Schwartz, Janie H. Wilson, and Dennis M. Goff cover all of the most basic and common desi... More

An EasyGuide to Research Design and SPSS® is an essential resource for students to successfully navigate and complete research projects. Using a clear, concise, and conversational writing style, authors Beth M. Schwartz, Janie H. Wilson, and Dennis M. Goff cover all of the most basic and common desi... More

An EasyGuide to Research Design & SPSS provides clear and concise guidance for selecting the most appropriate design and statistical analysis to test a research hypothesis. By connecting experimental design with an appropriate statistical test for data analysis, the EasyGuide details the exact steps... More

Is investing in new technology always the right choice for a company and its customers? Allan Moulter, the CEO of Quality Care, isn't sure he wants to invest in the computerized reception system that consultant Jack Zadow has outlined for him. But in this HBR case study, the argument Zadow makes is ... More

This book examines the current and historical dimensions of relations between the United States and the Federal Republic of Germany, focusing on the complex economic issues that make the two countries interdependent and on the resulting policy implications. The contributors analyze the reasons for i... More

Genetic epidemiology plays a key role in discovering genetic factors influencing health and disease, and in understanding how genes and environmental risk factors interact. There is growing interest in this field within public health, with the goal of translating the results into promoting health a... More

Das Mobilitätsprojekt „mobisaar“ verbessert die Teilhabe von mobilitätseingeschränkten Menschen und Menschen mit Behinderungen durch den Einsatz von Lots*innen und mit Technikunterstützung durch Apps. Das in vier saarländischen Landkreisen erfolgreich umgesetzte BMBF-Projekt wird nach 5 Jahren Laufz... More