Search Results

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image.  These case studies invites the reader to a more expansive discussion ... More

This book explores the concept of nation branding - what it is and how it works - through an instructive case of the 2010 World Expo in Shanghai, where 190 countries showcased their national cultures to a predominantly Chinese audience. The comparative analysis of national pavilions (including Braz... More

This book mainly investigates the precision predictions on the signal of new physics at the Large Hadron Collider (LHC) in the perturbative Quantum Chromodynamics (QCD) scheme. The potential of the LHC to discover the signal of dark matter associated production with a photon is studied after includ... More

This book investigates the industrial agglomeration and dispersion within a country under trade liberalization and interregional integration by considering both economic forces and geographical elements. Chapter 1 gives a brief introduction about the background, research topics and organizations in... More

A pioneer of cloud computing and big data offers his vision of the future world taking shape around us.    Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a ne... More

This book is packed with practical steps and screenshots to make learning fun and addictive. You will learn to build a complete Airline Compensation Management system using Dynamics CRM 2011. If you want a focused book that gets you up-to-speed with the new features of Microsft Dynamics CRM 2011 the... More

This is the second edition of Melt Rheology and its Role in Plastics Processing, although the title has changed to reflect its broadened scope. Advances in the recent years in rheometer technology and polymer science have greatly enhanced the usefulness of rheology in the plastics industry. It is no... More

In this volume expert researchers detail in silico methods widely used to study peptides. These include methods and techniques covering the database, molecular docking, dynamics simulation, data mining, de novo design and structure modeling of peptides and protein fragments. Chapters focus on inte... More

Disrupting Chinese Journalism provides a rich insight into the disruptive effects of digital technologies – especially smart-phones – on the Chinese print media market. Pulling from an extensive corpus of original research, including 191 face-to-face interviews with managers and journalists, and a ... More

This book presents the achievements of the author's team in the research of a special underactuated system called mobile wheeled inverted pendulum (MWIP) developed over recent years. It focuses on a combination of theory and practice, and almost all algorithms are verified on the real MWIP system. T... More

This book constitutes the proceedings of the International Conference on Cloud Computing and Security (ICCCS 2015) will be held on August 13-15, 2015 in Nanjing, China.   The objective of ICCCS 2015 is to provide a forum for researchers, academicians, engineers, industrial professionals, students an... More

The blood-brain-barrier serves to encapsulate and protect the central nervous system, but it also presents a major barricade to therapeutic drug delivery. Poor penetration is the most common hurdle to translating a promising experimental therapy that uses invasive delivery methods to a clinically us... More

Provides a single-source reference for readers interested in the development of analytical methods for analyzing non-antimicrobial veterinary drug residues in food Provides a comprehensive set of information in the area of consumer food safety and international trade Covers general issues related t... More

This volume uses unique properties of Chinese script to focus on morphological analyses during the character and word recognition process, though some of the reported work also pertains to the use of phonological information. In addition, this volume contains work on syntactic and pragmatic processe... More

Underwater robots play a significant role in ocean exploration. This book provides full coverage of the theoretical and practical aspects of bionic gliding underwater robots, including system design, modeling control, and motion planning. To overcome the inherent shortcomings of traditional underw... More

An insightful exploration of the key aspects concerning the chemical analysis of antibiotic residues in food The presence of excess residues from frequent antibiotic use in animals is not only illegal, but can pose serious health risks by contaminating products for human consumption such as meat and... More

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only th... More

Conversation and speaking skills are the key building blocks for much of language learning. This text increases teachers’ awareness about spoken language and suggests ways of applying that knowledge to teaching second-language interaction skills based on insights from Conversation Analysis (CA). Co... More

Now in its second edition, this volume offers a strong synthesis of classic and current work in conversation analysis (CA), usefully encapsulated in a model of interactional practices that comprise interactional competence. Through this synthesis, Wong and Waring demonstrate how CA findings can help... More

Integral to the tapestry of social interaction, storytelling is the focus of interest for scholars from a diverse range of academic disciplines. This volume combines the study of conversation analysis (CA) with storytelling in multilingual contexts to examine how multilingual speakers converse and m... More

The book lies at the interface of mathematics, social media analysis, and data science. Its authors aim to introduce a new dynamic modeling approach to the use of partial differential equations for describing information diffusion over online social networks. The eigenvalues and eigenvectors of the ... More

This book is mainly focused on the climate change in Southeast Asia and its adjacent regions. It summarizes results from recent scientific research based on observational analysis, data diagnosis, theoretical analysis, and model simulations. The book covers the following research areas: (1) characte... More

Action recognition technology has many real-world applications in human-computer interaction, surveillance, video retrieval, retirement home monitoring, and robotics. The commoditization of depth sensors has also opened up further applications that were not feasible before. This text focuses on fe... More

A roadmap for understanding the business challenges and opportunities in ChinaBy 2025, China and India will be two of the world's four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these ... More

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most distinguished experts in the field of globalization. In The Quest for Global Dominance they present the lessons from their twenty-year study of over two hundred corporations. They argue that, in order for a company to create and m... More