The first book on the newest and most effective form of marketing from two remarkable visionaries is now in trade paperback. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately, satisfaction....
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Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster -- not to mention the scores of smaller social networking sites that never attracted enough members to be ...
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