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If You Understand Brain Basics, You'll Sell MoreAs much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, stor... More

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here,... More

Results of regular monitoring of the species diversity and structure of plant communities is used by conservation biologists to help understand impacts of perturbations caused by humans and other environmental factors on ecosystems worldwide. Changes in plant communities can, for example, be a refle... More

This volume presents an interdisciplinary framework to map out contemporary educational studies in India. Based on conceptual tools, quantitative methods and ethnographic accounts drawn from extensive fieldwork, it addresses emerging discourses on educational policies, their operation in the everyda... More

India's party system has undergone a profound transformation over the last decade. The Congress Party, a catch-all party that brought independence in 1947 and governed India for much of the period since then, no longer dominates the electoral scene. Political parties which draw support from particul... More

This book offers a comprehensive overview of the most important neurochemicals and approaches everything from the neurochemical’s perspective. It attempts to integrate the biochemical pathways of synthesis and metabolism of these neurochemicals with the disease states and point out the avenues of di... More

This book demonstrates the close relationship between religion and democracy in India. Religious practice creates ties among citizens that can generate positive and democratic political outcomes. In pursuing this line of inquiry the book questions a dominant strand in some contemporary social scie... More

Only recently have we begun to appreciate the role of microbiome in health and disease. Environmental factors and change of life style including diet significantly shape human microbiome that in turn appears to modify gut barrier function affecting nutrient & electrolyte absorption and inflammation... More

Biomimetics in Materials Science provides a comprehensive theoretical and practical review of biomimetic materials with self-healing, self-lubricating and self-cleaning properties. These three topics are closely related and constitute rapidly developing areas of study. The field of self-healing mate... More

Plant stresses are serious threats to the sustainability of crop yields accounting for more crop productivity losses than any other factor in rainfed agriculture. Post-harvest losses mean surplus crops do not reach market, affecting the livelihoods of farming families, and too often these families ... More

The book discusses important developments emerging around the land questions in India in the context of India’s neoliberal economic development and its changing political economy. It covers many issues that have been impinging the political economy in land and livelihoods in India since the 1990s, e... More

From Visual Surveillance to Internet of Things: Technology and Applications is an invaluable resource for students, academicians and researchers to explore the utilization of Internet of Things with visual surveillance and its underlying technologies in different application areas. Using a series of... More

This concise text provides a quick reference to clinically relevant material in both sleep medicine and neuromuscular medicine. Divided into ten chapters, the book begins by laying the foundation for understanding sleep issues in neuromuscular disorders and moves on to offering an overview of sleep... More

In most tribological applications, liquid or grease based lubricants are used to facilitate the relative motion of solid bodies to minimize friction and wear between interacting surfaces. The challenges for liquid lubricants arise in extreme environmental conditions, such as very high or low tempera... More

In most tribological applications, liquid or grease based lubricants are used to facilitate the relative motion of solid bodies to minimize friction and wear between interacting surfaces. The challenges for liquid lubricants arise in extreme environmental conditions, such as very high or low tempera... More

Provides the tools that allow companies to understand the fundamental concepts of water resource management and to take proper action towards sustainable development Businesses, communities, and ecosystems everywhere depend on clean freshwater to survive and prosper. When the same source of water i... More

This book deals with the challenges for efficient groundwater management, with a focus on South Asia and India, providing a balanced presentation of theory and field practice using a multidisciplinary approach. Groundwater of South Asia is increasingly confronted with overuse and deteriorating quali... More

This book deals with issues and concerns for the human environment in the developing countries incorporating natural processes and systems, pollution removal technology, energy conservation, environmental impact assessment process, economics, culture, political structure and societal equity from a m... More

Manufacturing processes for aircraft components include broad activities consisting of multiple materials processing technologies. This book focuses on presenting manufacturing process technologies exclusively for fabricating major aircraft components. Topics covered in a total of twenty chapters ar... More

This book offers an overview of the current knowledge on beta glucanase enzymes derived from actinobacterial source, their structure, functions and industrial applications. It summarizes the exploitation of actinomycetes, assay methods for beta glucanase screening, structural characterisation, genet... More

This book comprises select proceedings of the 63rd Congress of the Indian Society of Theoretical and Applied Mechanics (ISTAM) held in Bangalore, in December 2018. Latest research in computational, experimental, and applied mechanics is presented in the book. The chapters are broadly classified into... More

This book details the analytical processes, and interpretation of the resulting data, needed in order to achieve a comprehensive source-rock evaluation of organic-rich shales. The authors employ case studies on Permian and Cretaceous shales from various Indian basins and other petroleum-bearing basi... More

This is a concise book with comprehensive information on coal and biomass ash generated from their combustion in thermal power plants. It presents detailed studies on ash generated from contrasting coal and biomass feedstocks, and provides a comparative evaluation of these different ashes in terms o... More

The book provides insights into International Conference on Smart Innovations in Communications and Computational Sciences (ICSICCS 2017) held at North West Group of Institutions, Punjab, India. It presents new advances and research results in the fields of computer and communication written by lead... More

The book provides insights into International Conference on Smart Innovations in Communications and Computational Sciences (ICSICCS 2017) held at North West Group of Institutions, Punjab, India. It presents new advances and research results in the fields of computer and communication written by lead... More