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Contemporary Issues in Strategic Management
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guid... More
Language: ENGCopyright: 2018 -
Innovative Research Methodologies in Management: Volume I: Philosophy, Measurement and Modelling
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within man... More
Language: ENGCopyright: 2018 -
Innovative Research Methodologies in Management: Volume II: Futures, Biometrics and Neuroscience Research
A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within man... More
Language: ENGCopyright: 2018 -
The Routledge Companion to the Future of Marketing: Routledge Companion To The Future Of Marketing (Routledge Companions in Business, Management and Accounting)
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a s... More
Language: ENGCopyright: 2014 -
The Routledge Companion to Marketing Research (Routledge Companions in Business, Management and Marketing)
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading globa... More
Language: ENGCopyright: 2021 -
Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies #279)
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtu... More
Language: ENGCopyright: 2022 -
Strategic Management in Tourism
by Larry Dwyer • Geoff Southern • Luiz Moutinho • Dimitrios Buhalis • Stephen Witt • James Wilson • Enrique Bigné • Jithendran Kokkranikal • Anne-Mette Hjalager • D Parra LópezFully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the m... More
Language: ENGCopyright: 2011 -
STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition (Cabi Tourism Texts)
by James Wilson • Larry Dwyer • Noel Scott • Kanes K. Rajah • Yvette Reisinger • Brent Ritchie • Geoff Southern • Luiz Moutinho • Anne-Mette Hjalager • Scott McCabe • Mercedes Melchior-Navarro • María Moral-Moral • Eduardo Parra-López • Shirley Rate • Alfonso Vargas-Sánchez • S. F. Witt • Vanessa Yanes-Estévez • Ronnie Ballantyne • Yawei Jiang • Jithendran Kokkamikal • Dawn Gibson • Kun-Huang Huarng • José Alberto Martínez-González • Rafael Alberto Pérez González • Alejandro P Rez-Ferrant • Tiffany Hui-Kuang YuThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. ... More
Language: ENGCopyright: 2018 -
Strategic Management in Tourism (CABI Tourism Texts)
by James Wilson • Larry Dwyer • Yvette Reisinger • Brent Ritchie • Geoff Southern • Luiz Moutinho • Anne-Mette Hjalager • Scott McCabe • Mercedes Melchior-Navarro • María Moral-Moral • Eduardo Parra-López • Shirley Rate • S. F. Witt • Vanessa Yanes-Estévez • Ronnie Ballantyne • Yawei Jiang • Jithendran Kokkamikal • Dawn Gibson • Kun-Huang Huarng • José Alberto Martínez-González • Tiffany Hui-Kuang Yu • Professor Noel Scott • Alejandro Pérez-Ferrant • Professor Alfonso Vargas-Sánchez • Kanes Rajah • Rafael Alberto PérezThis comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. ... More
Language: ENGCopyright: 2018 -
Distributed Embedded Controller Development with Petri Nets
This book describes a model-based development approach for globally-asynchronous locally-synchronous distributed embedded controllers. This approach uses Petri nets as modeling formalism to create platform and network independent models supporting the use of design automation tools. To support t... More
Language: ENGCopyright: 2016 -
The SAGE Dictionary of Quantitative Management Research
A must-have reference resource for quantitative management researchers, the Dictionary contains over 100 entries covering the fundamentals of quantitative methodologies; covering both analysis and implementation and examples of use, as well as detailed graphics to aid understanding. Every entry fea... More
Language: ENGCopyright: 2011