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Airport Marketing
by Anne Graham • Nigel HalpernIn recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that requir... More
Language: ENGCopyright: 2013 -
The Routledge Companion to Air Transport Management (Routledge Companions in Business, Management and Accounting)
by Anne Graham • Nigel HalpernThe Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both develope... More
Language: ENGCopyright: 2018 -
Airport Marketing
by Anne Graham • Nigel HalpernThis accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airpor... More
Language: ENGCopyright: 2022