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Experiences, encounters and events have come to play an ever-growing role in marketing as their impact is more fully understood. As a profession, however, event marketing is still a relatively new field, with most available literature covering practical project management rather than the strategy be... More

"SOA Made Simple" is a concise and indispensable handbook for finally understanding exactly what Service Oriented Architecture is. Split into three clear sections, in this book you'll learn from both theory as well as step-by-step implementation examples to aid in your understanding of this often po... More

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. ... More

This exciting collection of original essays provides students and professionals with an international and comparative examination of changes in global cities, revealing a growing pattern of social and spatial division or polarization.... More

This comprehensive third edition provides robust support to clinicians providing perioperative care for patients. Patients with a range of medical conditions undergo surgeries of varying levels of risk, and the evolving field of consult medicine aims to address their needs, whether pre- or post-surg... More

How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discou... More

This book examines organizations of consumerist economics, which developed at the turn of the twentieth century in the West and at the turn of the twenty-first century in China, in relation to modernist poetics. Consumerist economics include the artificial “person” of the corporation, the vertical i... More

This work presents an assessment of the migration from Hong Kong that has occurred since the second half of the 1980s. This pronounced outflow of highly educated people (a "brain drain") is having a profound impact on destination areas, as well as on Hong Kong itself.... More

Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted beha... More

Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted beha... More

Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted beha... More

Your all-in-one resource for using Pentaho with MySQL for Business Intelligence and Data Warehousing Open-source Pentaho provides business intelligence (BI) and data warehousing solutions at a fraction of the cost of proprietary solutions. Now you can take advantage of Pentaho for your business nee... More

A number of societal risks pose serious challenges to families' well-being, many of which cut across divisions of class and race. These challenges include: changes in the labor market and economy; the increasing participation of mothers in the labor force; the changing nature of family structure and... More

This collection of essays addresses issues related to the intersection of family relationships and several contexts for the social and emotional development of ethnic minority adolescents. The papers are organized in sections under subtitles which reflect three contextual frames through which these ... More

This book features peer reviewed contributions from across the disciplines on themes relating to protection of data and to privacy protection. The authors explore fundamental and legal questions, investigate case studies and consider concepts and tools such as privacy by design, the risks of survei... More

This book addresses the tension between, on the one hand, anti-doping practices and measures and, on the other hand, the fundamental rights of athletes. New techniques for testing and re-testing samples taken several years ago, have caused a push by the World Anti-Doping Agency and affiliated organi... More

This book focuses on foundry-based process technology that enables the fabrication of 3-D ICs. The core of the book discusses the technology platform for pre-packaging wafer lever 3-D ICs. However, this book does not include a detailed discussion of 3-D ICs design and 3-D packaging. This is an edite... More

The multiple Chinese migrations from southeastern China to Southeast Asia have had important implications for both regions. In Southeast Asia this influence can be seen in the architecturally eclectic homes these migrants and their descendants built as they became successful; homes that combined Chi... More

Considered the profession's ideal learning resource, DIRECT SOCIAL WORK PRACTICE: THEORY AND SKILLS, Eleventh Edition, prepares you for effective real-world practice. Packed with case examples, illustrations and relevant learning experiences from the authors and other social work practitioners, the ... More

The relationship between information and power is a relevant subject for all times. Today’s perceived ‘information revolution’ has caused information to become a separate object of study during the last two decades for several disciplines. As the contemporary perspective is dominant, information his... More

Allow yourself to be taken back into deep geologic time when strange creatures roamed the Earth and Western North America looked completely unlike the modern landscape. Volcanic islands stretched from Mexico to Alaska, most of the Pacific Rim didn’t exist yet, at least not as widespread dry land; t... More

This book shows how art therapists can use found objects in their work with clients. Found objects can be a highly affordable, imaginative and creative way of working, and are particularly effective when working with marginalised populations and clients who have experienced trauma. This edited colle... More

This book provides an overview of facts, theories and methods from hydrology, geology, geophysics, law, ethics, economics, ecology, engineering, sociology, diplomacy and many other disciplines with relevance for concepts and practice of water resources management. It provides comprehensive, but also... More

This book provides an up-to-date overview of the latest evidence regarding shoulder stiffness or frozen shoulder. All aspects are covered: epidemiology, etiology, anatomy and biomechanics, clinical symptoms, histology and laboratory tests, physical examinations, imaging studies and the various cons... More

Despite the significance of tourism to the economic, social and environmental structures of Latin America, little has been documented in the English-language literature about tourism in this region. Filling that void, this book focuses exclusively on tourism development and planning, and the im... More