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The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communi... More

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sec... More

Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides refle... More

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. ... More

This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. ... More

This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to exa... More

Focusing on theoretical, policy and practice issues which are predicted to become fundamental priorities in the near future, the contributors to this important book examine how dementia care works around the globe. They explore the theory underpinning dementia care, the applications of this theory i... More