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Search results: 8
  • Marketing Communications in Tourism and Hospitality: Concepts, Strategies And Cases

    Marketing Communications in Tourism and Hospitality: Concepts, Strategies And Cases

    by Scott McCabe

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communi... More

    Language: ENG
    Copyright: 2009
  • The Routledge Handbook of Tourism Marketing

    The Routledge Handbook of Tourism Marketing

    by Scott McCabe

    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sec... More

    Language: ENG
    Copyright: 2006
  • Social Tourism: Global Challenges and Approaches

    Social Tourism: Global Challenges and Approaches

    by Anya Diekmann • Lynn Minnaert • Neil Carr • Elisabete Figueiredo • Scott McCabe • Maria João Carneiro • Raija Komppula • Elisa Alén González • Zorana Medaric • Helena Alvelos • Trinidad Domínguez Vila • Adriana E. Estrada-González • Celeste Eusébio • Janja Gabruc • Konstantinos I Kakoudakis • Elisabeth Kastenholz • Nieves Losada Sánchez • Cátia Loureiro • Michel Xavier • Katerina Papadoulaki • Mariana Pedrosa • Rutherford Gill • Fathimath Shiraani • Elli Vento

    Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides refle... More

    Language: ENG
    Copyright: 2021
  • STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition (Cabi Tourism Texts)

    STRATEGIC MANAGEMENT IN TOURISM, 3rd Edition (Cabi Tourism Texts)

    by James Wilson • Larry Dwyer • Noel Scott • Kanes K. Rajah • Yvette Reisinger • Brent Ritchie • Geoff Southern • Luiz Moutinho • Anne-Mette Hjalager • Scott McCabe • Mercedes Melchior-Navarro • María Moral-Moral • Eduardo Parra-López • Shirley Rate • Alfonso Vargas-Sánchez • S. F. Witt • Vanessa Yanes-Estévez • Ronnie Ballantyne • Yawei Jiang • Jithendran Kokkamikal • Dawn Gibson • Kun-Huang Huarng • José Alberto Martínez-González • Rafael Alberto Pérez González • Alejandro P Rez-Ferrant • Tiffany Hui-Kuang Yu

    This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends as well as an analysis of the impact of crucial environmental issues and their implications. ... More

    Language: ENG
    Copyright: 2018
  • Strategic Management in Tourism (CABI Tourism Texts)

    Strategic Management in Tourism (CABI Tourism Texts)

    by James Wilson • Larry Dwyer • Yvette Reisinger • Brent Ritchie • Geoff Southern • Luiz Moutinho • Anne-Mette Hjalager • Scott McCabe • Mercedes Melchior-Navarro • María Moral-Moral • Eduardo Parra-López • Shirley Rate • S. F. Witt • Vanessa Yanes-Estévez • Ronnie Ballantyne • Yawei Jiang • Jithendran Kokkamikal • Dawn Gibson • Kun-Huang Huarng • José Alberto Martínez-González • Tiffany Hui-Kuang Yu • Professor Noel Scott • Alejandro Pérez-Ferrant • Professor Alfonso Vargas-Sánchez • Kanes Rajah • Rafael Alberto Pérez

    This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. ... More

    Language: ENG
    Copyright: 2018
  • Climate Change and Resilience in Indiana and Beyond

    Climate Change and Resilience in Indiana and Beyond

    by Richard Phillips • James Shanahan • Geoffrey Brown • David M. Konisky • Daniel Becker • Ellen D. Ketterson • Sanya Carley • James Robert Farmer • Rebecca Lave • Keith Clay • Paul Staten • Eric Sandweiss • Elizabeth Grennan Browning • Jeffrey S. Dukes • Melissa Widhalm • Janet G. McCabe • Gabriel M. Filippelli • Kimberly A. Novick • Ben Kravitz • Douglas Edmonds • Chanh Kieu • Travis A. O'Brien • Scott Robeson • Brian Yanites • Chen Zhu • Sarah Mincey • John Baeten • Justin Maxwell • Allison Byrd • Adam Fudickar • Matthew Houser • Alex Jahn • Jennifer Ann Lau • Sarah Wanamaker • Heather L. Reynolds • Samantha L. Hamlin • Dana Habeeb • Jeffrey S. Wilson • Daniel Myers • Beth Edwards • Nathan Geiger • Andrea Webster • Nikolaos Zirogiannis • Eva Sanders Allen • Lingxi Chenyang

    Climate change is affecting Indiana's environment, threatening the way Hoosiers live and do business, and introducing new stresses to the state's economy, health, and infrastructure. And while scientists predict more days of extreme weather, increased public health risks, and reduced agricultural pr... More

    Language: ENG
    Copyright: 2022
  • Social Tourism in Europe

    Social Tourism in Europe

    by Lynn Minneart • Scott Mccabe

    This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to exa... More

    Language: ENG
    Copyright: 2012
  • Key Issues in Evolving Dementia Care: International Theory-based Policy and Practice

    Key Issues in Evolving Dementia Care: International Theory-based Policy and Practice

    by Sube Banerjee • Chris Johnson • Fiona Kelly • June Andrews • Amit Dias • Scott Dudgeon • Louise Mccabe • Nicola Coley • Charles Scerri • Victoria Traynor • Anthea Innes • Loren De Vries • Sandrine Andrieu • Roxanna Johnson • Marie-Jo Guisset • Paulina Szymczynska • Emma Reynish • Claudine Berr

    Focusing on theoretical, policy and practice issues which are predicted to become fundamental priorities in the near future, the contributors to this important book examine how dementia care works around the globe. They explore the theory underpinning dementia care, the applications of this theory i... More

    Language: ENG
    Copyright: 2012
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