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With global inequalities becoming more pronounced, ingredient costs climbing, and global warming a major political issue, food producers must now address environmental concerns, social responsibility and economic viability when designing their food processing techniques for the future. Sustainable f... More

Jeanne Rose, affectionatley known as the Grand Dame of aromatherapy to those in the field, has compiled over the years a wealth of practical and researched information about aromatherapy. With her charming humor she weaves the history of aromatherapy. In this book you will find almost anything you w... More

Contemporary and challenging, this thought-provoking book outlines a number of the key dilemmas in animal welfare for today's, and tomorrow's, world. The issues discussed range from the welfare of hunted animals, to debates around intensive farming versus sustainability, and the effects of climate a... More

Contemporary and challenging, this thought-provoking book outlines a number of the key dilemmas in animal welfare for today's, and tomorrow's, world. The issues discussed range from the welfare of hunted animals, to debates around intensive farming versus sustainability, and the effects of climate a... More

Ever since first contact with Europeans. American Indian stories about how the world is have been regarded as interesting objects of study, but also as childish and savage, philosophically curious and ethically monstrous. Using the writings of early ethnographers and cultural anthropologists, early ... More

Helps students develop an elevator pitch for their most important asset--themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and bette... More

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales pitch. Once in class, students... More

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales pitch. Once in class, students... More

Better World Books, a young start-up, provides a socially-conscious alternative to Amazon, collecting and selling used books to keep them out of the wastestream, while providing a portion of their profits to support global literacy efforts. The case presents an emerging new business model: the for p... More

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it ne... More

In 1782, J. Hector St. John de Crèvecoeur wrote, “What then, is the American, this new man? He is an American, who, leaving behind him all his ancient prejudices and manners, receives new ones from the new mode of life he has embraced.” In casting aside their European mores, these pioneers, de Crève... More

HBR Case Study... More

This spirited narrative challenges students to think about the meaning of American history. Thoughtful inclusion of the lives of everyday people, cultural diversity, work, and popular culture preserves the text s basic approach to American history as a story of all the American people. The Seventh... More

A People and a Nation is a spirited narrative that challenges students to think about the meaning of American history. Its thoughtful inclusion of the lives of everyday people, cultural diversity, work, and popular culture preserves the text' s basic approach to American history as a story of all th... More