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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OE... More

A NEW YORK TIMES "GLOBETROTTING" PICK!THE MILLIONS MOST ANTICIPATED A woman reclaims her own story in this taut and wholly original tale from one of China’s literary superstars. Hongmei is the perfect Chinese wife: beautiful, diligent, passive. Glen is the perfect American husband: intelligent,... More

Una sobrecogedora historia de miedo y violencia, pero también de amor, pasiones ingobernables, amistad y compasión, que Zhang Yimou llevó al cine en la mayor producción cinematográfica de la historia de China. 1937, Nanjing: el ejército japonés ha entrado en la capital china a sangre y fuego. La ... More

La apasionante historia de una mujer que encarna la compleja historia reciente de China. «Todas ellas quedaron viudas aquella noche del verano de 1944. A partir de entonces en el pueblo de Shitun hubo nueve viudas en plena flor de la vida...» Ocho adolescentes se convierten en «viudas heroicas» tra... More

We spend a lot of time thinking about other people: their motivations, what they are thinking, why they want particular things. Sometimes we are aware of it, but it often occurs without conscious thought, and we can respond appropriately to other people's thoughts in a diverse range of situations. ... More

The cognitive ability to think about other people's psychological states is known as `mindreading'. This Element critiques assumptions that have been formative in shaping philosophical theories of mindreading: that mindreading is ubiquitous, underpinning the vast majority of our social interactions;... More

In his study of Golden Age and hard-boiled detective fiction from 1890 to 1950, Yan Zi-Ling argues that these two subgenres can be distinguished not only by theme and style, but by the way they structure knowledge, value, and productive labour. Using the detective as a reference point and enactor of... More

This is an account of a shooting and its aftermath, even as it shows a young girl trying to make sense of the unthinkable, and the triumph of a family's bravery in the face of crisis.... More

Significant advances have been achieved in musculoskeletal injection procedures during the past two decades, supported by the rapid development of imaging technology. However, these procedures require additional training and expertise not always provided in residency training programs. This comprehe... More

Advances in RNA-sequencing (RNA-seq) technologies have provided an unprecedented opportunity to explore the gene expression landscape across individuals, tissues, and environments by efficiently profiling the RNA sequences present in the samples. When a reference genome sequence or a transcriptome o... More

These critically diverse and innovative essays are aimed at restoring the social context of ancient Greek drama. Theatrical productions, which included music and dancing, were civic events in honor of the god Dionysos and were attended by a politically stratified community, whose delegates handled a... More

This richly illustrated book, in an extensively revised new edition, provides a comprehensive survey of the role of medical imaging studies in the detection, staging, grading, tissue characterization, and post-treatment follow-up of soft tissue tumors. The indications for and relative merits of var... More

This volume provides an updated review of imaging abnormalities in orthopedic sports injuries. The first part of the book contains background information on relevant basic science and general imaging principles in sports traumatology. The second part comprises a topographic discussion of sports inju... More

A dream in which a man has sex with his mother may promise him political or commercial success--according to dream interpreters of late antiquity, who, unlike modern Western analysts, would not necessarily have drawn conclusions from the dream about the dreamer's sexual psychology. Evidence of such ... More

This comprehensive book describes in detail how nuclear medicine and radiology can meet the needs of the sports medicine physician by assisting in precise diagnosis, clarification of pathophysiology, imaging of treatment outcome and monitoring of rehabilitation. Individual sections focus on nuclear... More

Philosophy for Everyone begins by explaining what philosophy is before exploring the questions and issues at the foundation of this important subject. Key topics in this new edition and their areas of focus include: Moral philosophy - the nature of our moral judgments and reactions, whether they... More

William Faulkner in the Media Ecology explores the Nobel Prize-winning author immersed in the new media of his time. Intersecting with twentieth-century technology such as photography, film, and sound recording, these twelve essays portray Faulkner as not only as a writer looking back on the history... More

Some years—1789, 1929, 1989—change the world suddenly. Or do they? In 2020, a pandemic converged with an economic collapse, inequalities exploded, and institutions weakened. Yet these crises sprang not from new risks but from known dangers. The world—like many patients—met 2020 with a host of preexi... More