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Eager business owners gain access to the playbooks of 23 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designe... More

Understand core communication concepts THINK Communication distills major communication concepts, theories, research, and trends into bite-size essentials, making learning human communication not only fun, but accessible and relatable. Students will find that THINK Communication's unique features... More

Reading and Writing About Contemporary Issues offers an integrated approach to reading and writing using a handbook for reference and instruction followed by readings for analysis and writing.... More

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.... More

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.... More

Now in its fourth edition, In the Company of Others continues to use the "communication competence" model to bring introductory human communication courses to life for students. Combining current research with humor, vivid examples, and practical advice, Rothwell tackles interpersonal and small grou... More

Get the results you want and come out as the Top Dog in everyconversationFancy being the 'Top Dog' in all your dealings? Fedup of feeling like the underdog? So many of us regularly'lose' in conversations before we've even openedour mouths? Often without realising it, we don't seeourselves as a peer ... More

Cold War Modernists documents how the CIA, the State Department, and private cultural diplomats transformed modernist art and literature into pro-Western propaganda during the first decade of the Cold War... More

Master interviewing skills with INTENTIONAL INTERVIEWING AND COUNSELING: FACILITATING CLIENT DEVELOPMENT IN A MULTICULTURAL SOCIETY, 8th Edition. This book gives you the tools to adapt your skills to address both individual and multicultural uniqueness, conduct interviews using five different theor... More

An educator's manual for teachers, leaders and students of oral storytelling arts developed by a Ph.D. professor who has worked extensively with all ages. ... More

For over three decades, this has been the bestselling text for the Human Communication course. Understanding Human Communication is written with one goal in mind: to provide students with the insights and skills to succeed in our changing world. Fully updated and expanded to include more information... More

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyoncé, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffect... More

In this moving, lyrical, and ultimately uplifting collection of essays, Michael Paterniti turns a keen eye on the full range of human experience, introducing us to an unforgettable cast of everyday people. Michael Paterniti is one of the most original and empathic storytellers working today. His w... More

It is the spring of 1963. The young Quebec author Marie-Claire Blais, bursting with energy and talent, has just won a coveted Guggenheim fellowship. She chooses Cambridge, Massachusetts, as the place where she will begin her writer's apprenticeship with her mentor, Edmund Wilson. American Notebooks ... More

The Cambridge Handbook of Metaphor and Thought offers the most comprehensive collection of essays in multidisciplinary metaphor scholarship that has ever been published. These essays explore the significance of metaphor in language, thought, culture, and artistic expression. There are five main th... More

A one-of-a-kind book on Windows Phone 7 developmentWhile numerous books cover both Silverlight and XNA, there lacks a resource that covers the specifics of Windows Phone 7 development. This book fills that void and shares the specifics of building phone applications and games. You'll learn how to ge... More

Wislawa Szymborska's poems are admired around the world, and her unsparing vision, tireless wit, and deep sense of humanity are cherished by countless readers. Unknown to most of them, however, Szymborska also worked for several decades as a columnist, reviewing a wide variety of books under the una... More

Dive into China's cool new web-based subculture with China Online!Using Baidu, China's form of Google, young Chinese web-surfers are creating their own language on the Internet. With this book, you can get an insider's view of the way the new wave of Chinese youth communicates in code. Author and tr... More

There are few jobs more rarefied or as physically and mentally demanding as prima ballerina. And yet, despite very real professional risks, three dancers from the world-class San Francisco Ballet all decided to have children at the pinnacle of their careers. In Balancing Acts, photographer Lucy Gray... More

Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, and transmit business correspondence directly affects the results you'll get. This handy guide provides thorough, straightforwa... More

Newly updated, this guide to understanding and using principles of communication shows how to present ideas, opinions, and reports so that others will listen and respond.... More

Stories have power. They move people in a way that facts and figures can't. Many leaders use stories as a tool, but leadership development expert Tim Tobin says most have no idea what tale their own leadership is telling. He shows how, by thinking of your career as a narrative--with a plot, characte... More

This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the mo... More

Prepare yourself for the changing world of journalism with WRITING AND REPORTING NEWS: A COACHING METHOD, the book that integrates new trends in the convergence of print, broadcast and online media while teaching fundamental skills. With new information about social media, mobile media, blogs, and ... More

The new edition combines insightful discussions of qualitative and quantitative media and communication research methods as it covers each topic thoroughly in a fun-to-read style. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, ... More