Coffee Wars in India
Synopsis
Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbuck can replicate its success in China in India.
- Derechos de autor:
- 2015 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2016-08-17T15:11:29Z
- Idioma:
- English
- Categorías:
- Usage Restrictions:
- This is a copyrighted book.