Advertising and IMC
Synopsis
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
- Derechos de autor:
- 2015 Pearson Education, Inc.
Book Details
- Book Quality:
- ISBN-13:
- 9780133506884
- Publisher:
- Prentice Hall PTR
- Date of Addition:
- 2018-02-27T18:28:39Z
- Idioma:
- English
- Categorías:
- Usage Restrictions:
- This is a copyrighted book.