Operations Management in the Travel Industry

By: Christine Roberts • Crispin Dale • Debra Wale • Steve Gelder • Caroline Wiscombe • Ade Oriade • Sine Heitmann • Ghislaine Povey • Samantha Prior • Whyeda Gill Mclure

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Synopsis

Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.

Derechos de autor:: 2016 CAB International

Book Details

Book Quality:
ISBN-13:: 9781789244779
Publisher:: CABI
Date of Addition:: 2019-09-18T16:47:17Z
Idioma:: English
Categorías:: Business and Finance, Nonfiction, Travel,
Usage Restrictions:: This is a copyrighted book.