Managing the New Customer Relationship

Managing the New Customer Relationship
By:

Synopsis

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA

Derechos de autor:
2012 Ian Gordon

Book Details

Book Quality:
ISBN-13:
9781118255858
Publisher:
Wiley
Date of Addition:
Idioma:
English
Categorías:
Business and Finance, Nonfiction,
Usage Restrictions:
This is a copyrighted book.