Terra Nova: A Social Business Trying to Unlock Land Rights for the Urban Poor in Brazil
Synopsis
Brothers Andr and Daniel Albuquerque founded the company Terra Nova in 2001 to mediate land disputes between poor families illegally living in urban areas and the official landowners-with the aspiration to improve the lives of the poor. A business-led approach to the issue, like Terra Nova's, was innovative and contested amid the widespread belief that land disputes fell solely within the public sector's purview. After struggling to develop a viable business model, the company received support from impact investing firm MOV Investimentos. By 2019, Terra Nova finally broke even and was exploring opportunities for scaling. But its leaders had to decide the right expansion model for the social business.
- Derechos de autor:
- 2020 HBS
Book Details
- Book Quality:
- ISBN-13:
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 2020-05-30T22:00:52Z
- Idioma:
- English
- Categorías:
- Usage Restrictions:
- This is a copyrighted book.