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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social mark... More
Language: ENGDerechos de autor: 2021 -
Visitor Management in Tourism Destinations (CABI Series in Tourism Management Research)
by Gianna Moscardo • Eric Laws • Paul Taylor • Haywantee Ramkissoon • Marília Durão • Professor Noel Scott • Azizul Hassan • Warwick Frost • Jennifer Laing • Mohammad Alazaizeh • Justyna Bakiewicz • Paul Barron • Jannes Bayer • Abhishek Bhati • Robert Burns • Maria João Carneiro • Astrid Fehringer • Jeffrey Hallo • Najmeh Hassanli • Florian Jurgeit • I-Ling Kuo • Anna Leask • Joohyun Lee • Günther Lehar • Theresa Leitner • Jasmine Moreira • Douglas Pearce • Philip Pearce • Tijana Rakic • Professor Brijesh ThapaVisitor management (VM) can be considered a component of destination management and involves a wide range of stakeholders. Within this unique text, key information is presented via foundation chapters, before moving in to critical concepts and influential factors. It then provides an illustration of... More
Language: ENGDerechos de autor: 2017