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Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper knowledge of the approaches to consumer behaviour an... More
Language: ENGDerechos de autor: 2021 -
Tourism Marketing in Western Europe (CABI Regional Tourism Series)
by Thomas Bausch • Eleonora Pantano • Carina Ren • Dimitrios Stylidis • Nikolaos Stylos • Konstantinos Andriotis • Annarita Sorrentino • Jordi Arcos-Pumarola • Jesús Barreal Pernas • Bernardo Borges • Francesco Calza • Jacey Choe • Marta Conill-Tetuà • Elisabeth Cooper • Rui Augusto Costa • Mengyun Hu • Elitza Iordanova • Gil Jannes • Michele Simoni • Mariapina Trunfio • Ilma Aulia ZaimTourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integ... More
Language: ENGDerechos de autor: 2022