Resultados de la búsqueda

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of ci... More

The inherent mobility of tourists and consequent relative ephemerality of contact between the visitor and the visited tourism phenomenon have specific characteristics that challenge the usual fieldwork practices of the social and physical sciences. Such conditions create specific concerns for the to... More

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zeal... More

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have long been part of the tourist experience, health tourism now includes travel for medical purposes ranging from cosmetic and dental surgery thro... More

This book provides a systematic and comprehensive guide to the current state of knowledge on tourism and water. It is the first book to thoroughly examine the interrelationships of tourism and water use based on global, regional and business perspectives. Its assessment of tourism's global impact al... More

Whether it’s bungee jumping in Queenstown or visiting the Guinness factory in Dublin, where we travel – and what we do when we get there - has changed significantly in the past twenty years. This innovative textbook explores what is possibly the most unrecognized of international service industries,... More

Second homes have become an increasingly important component of both tourism and housing studies. They can directly and indirectly contribute a significant number of domestic and international visitors to destinations and may be part of longer-term retirement, lifestyle and amenity migration that ca... More

Iran has long been regarded as an international pariah state in some parts of the international community. However, its negative image in many countries disguises its history of tourism and rich cultural and natural heritage. Following the July 2015 nuclear deal and the reduction in sanctions, Iran ... More

The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial... More

This is the first book to provide a comprehensive account of sanctions and boycotts in tourism and the economic and ethical complexities that policy makers, tourists, tourism destinations, and businesses face. Sanctions and boycotts are an important feature of the global tourism system and the em... More

The world’s polar regions are attracting more interest than ever before. Once regarded as barren, inhospitable places where only explorers go, the north and south polar regions have been transformed into high profile tourism destinations, increasingly visited by cruise ships as well as becoming acce... More

In 1872 Yellowstone was established as a National Park. The name caught the public’s imagination and by the close of the century, other National Parks had been declared, not only in the USA, but also in Australia, Canada, and New Zealand. Yet as it has spread, the concept has evolved and diversified... More

Due to its centrality to the processes of transnational mobilities, migration and globalization, tourism studies has the potential to make a significant contribution to understanding the postcolonial experience. Drawing together theoretical and applied research, this fascinating book illuminates the... More

Institutions are fundamental aspects for driving tourism and hospitality globally. They are the socio-economic "rules of the game" that serve to shape and constrain human and organisational interactions. This book is the first of its kind to provide a comprehensive overview of institutional theory i... More

This book provides the first systematic and accessible text for students of hospitality and the culinary arts that directly addresses how more sustainable restaurants and commercial food services can be achieved. Food systems receive growing attention because they link various sustainability dime... More

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to fu... More

The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism... More

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite down... More

Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events c... More

This fascinating book is the first comprehensive analysis of the economic, social and political interrelationships between tourism and global environmental change: one of the most significant issues facing humankind today. Its contributors argue that the impacts of these changes are potentially extr... More

Climate change is one of the major issues facing us today and has been described as a threat greater than terrorism. As the world's largest industry tourism both contributes to and will be dramatically affected by climate change. This is the first comprehensive book-level examination of the relation... More

This book provides one of the first detailed examinations of the problems of nature-based tourism development in peripheral areas. A diverse range of environments is used to illustrate the challenges and difficulties of managing nature-based tourism resources. A central theme throughout the book is ... More

Lakes are an essential element of some of the world's most popular tourism destinations. However, increased pressure from visitors and the tourism industry as well as from other, sometimes competing, land and water uses has made the sustainable development of lakes increasingly problematic. This boo... More

Highlighting the inter-relationships between tourism, leisure and recreation, this revised edition introduces growing theoretical debates (from geography and the wider social science arena) to assess how new conceptualizations of tourism and leisure are advancing knowledge and understanding. Under... More

Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and c... More