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Behavioral medicine emerged in the 1970s as the interdisciplinary field concerned with the integration of behavioral, psychosocial, and biomedical science knowledge relevant to the understanding of health and illness, and the application of this knowledge to prevention, diagnosis, treatment, and reh... More

There is a major demand for people with scientific training in a wide range of professions based on and maintaining relations with science. However, there is a lack of good first-hand information about alternative career paths to research. From entrepreneurship, industry and the media to governmen... More

In the 25 years since the 'Bodmer Report' kick-started the public understanding of science movement, there has been something of a revolution in science communication. However, despite the ever-growing demands of the public, policy-makers and the media, many scientists still find it difficult to suc... More

World population is forecast to grow from 7 to 9 billion by 2050, 1 in 6 is already hungry and food production must increase by 70-100% if it is to feed this growing population. No single solution will solve this problem but recent developments in the genetic technologies of plant breeding can help... More

A dramatic shift in the average age of the U.S. population and the increasing number of elderly Americans has introduced new and challenging healthcare dilemmas. This book addresses these issues with contributed chapters by the leading authorities in the field of behavioral medicine. It deals with h... More