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Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's televisi... More

This book theorizes subversive action, a neglected mechanism in the new institutionalism literature. Subversive action is political in nature, secretly undermining some institutions to open up alternative ideas or to secure existing institutions by secretly undermining adversaries. An example is a... More

A realistic approach to assessing student behavior, staff morale, and school climate and creating a proven-to-work character development program that can dramatically turn around student behavior.... More

This book considers how public sector institutions can be transformed to better support sustainable development by exploring the concept of green inside activism and its importance for institutional change. The phenomenon of inside activism has been shown to be crucial for green policy change and t... More

In the last ten years, television has reinvented itself in numerous ways. The demise of the U. S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development... More

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value propo... More

Corporeality in Early Cinema inspires a heightened awareness of the ways in which early film culture, and screen praxes overall are inherently embodied. Contributors argue that on- and offscreen (and in affiliated media and technological constellations), the body consists of flesh and nerves and is ... More

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective mark... More

Of all the subjects in the school curriculum, science has been a most common target of the reformer’s zeal. As a consequence, school science has featured frequently in studies of change in evaluation exercises and has also attracted the interest of social scientists. There have been others who have ... More

We all have images that we find unwatchable, whether for ethical, political, or sensory and affective reasons. From news coverage of terror attacks to viral videos of police brutality, and from graphic horror films to transgressive artworks, many of the images in our media culture might strike us as... More

Rings Charles L. Harness In 1998, NESFA Press published An Ornament to His Profession, a collection of the short SF of Charles L. Harness. This year we are proud to present Rings, an omnibus of four SF novels by the same author. The extravagantly symmetrical selections in this omnibus were ch... More

Handwriting Without Tears® by Learning Without Tears ... More

Develop microservice-based enterprise applications with expert guidance to avoid failures and technological debt with the help of real-world examplesKey FeaturesImplement the right microservices adoption strategy to transition from monoliths to microservicesExplore real-world use cases that explain ... More

This book explores and critiques topical debates in educational sciences, philosophy, social work and cognitive neuroscience. It examines constructions of children, parents and the welfare state in relation to neurosciences and its vocabulary of brain architecture, critical periods and toxic stress.... More

This is the story of a man who lost his life totally after being falsely accused of a murder that he didn’t commit He tells it as He lived it, Telling His story on His way to the Electric Chair to a reporter Who is going to write a book about this man’s life. This is a story that had come about from... More

Future farm managers need a range of tools and knowledge to run successful businesses, and this accessible textbook provides the required foundations from economics and management, applied to the farm context. In today’s world where farms are subject to ever-changing industrial, labor, demographic... More

"You will not fear the terror of the night." --Psalm 91. A monstrous waking nightmare is pursuing graduate student Hailey Maniates across San Francisco to Golden Gate Park where she is rescued by a towering homeless man. She seems able to read her rescuer's mind, but is it just a delusion? Doctors d... More

A series of practical recipes to simplify the Git learning experience and increase your productivity when using Git version controlKey FeaturesExplore practical recipes to use Git’s most advanced featuresLearn how Git references its objects and how history is recordedUse reflog and git fsck to recov... More

The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. ... More

The sequel to the award-winning Oxygen. Courage and self-sacrifice have finally brought the crew of Ares 10 safely to the planet Mars. They enthusiastically begin the mission they were sent to perform. Though working under dangerous conditions and experiencing strained relationships, the astronauts ... More

In the year 2012 Valkerie Jansen, a young microbial ecologist, is presented with an amazing opportunity to continue her research as a member of the NASA corps of astronauts. When a sudden resignation opens the door for her to be a part of a mission to Mars in 2014, her life dream becomes a reality. ... More

Beyond Red State and Blue State: Electoral Gaps in the 21st Century American Electorate explores the many demographic gaps that exist within the American electorate. This book is designed to explore the most important voting gaps in American politics today. It shows that twenty-first-century Americ... More

This book addresses business process prioritisation - a problem in Business Process Management research that is often ill-structured and complex. The book introduces and describes the Prioritisation and Categorisation Method (PCM), a novel approach well aligned with today's business needs and clima... More

Since the first edition in 1994, Marriages and Families: Intimacy, Diversity, and Strengths has helped thousands of college students learn how to create and maintain enduring intimate relationships. Three distinctive themes of intimacy, marital and family strengths, and diversity are woven througho... More

This volume showcases current ethnobiological accounts of the ways that people use plants to promote human health and well-being. The goal in this volume is to highlight some contemporary examples of how plants are central to various aspects of healthy environments and healthy minds and bodies. Au... More