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  • Team New Zealand (B)

    Team New Zealand (B)

    by Marco Iansiti

    An abstract is not available for this product.... More

    Language: ENG
    Derechos de autor: 1996
  • Team New Zealand (A)

    Team New Zealand (A)

    by Marco Iansiti

    The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach construction, they must decide wh... More

    Language: ENG
    Derechos de autor: 1996
  • Microsoft Office 2007

    Microsoft Office 2007

    by Marco Iansiti • Bianca Buccitelli

    A discussion of the history and processes behind the development of Microsoft's Office 12 software.... More

    Language: ENG
    Derechos de autor: 2007
  • CA Technologies: Bringing the Cloud to Earth

    CA Technologies: Bringing the Cloud to Earth

    by Marco Iansiti • Kerry Herman

    Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over sever... More

    Language: ENG
    Derechos de autor: 2011
  • Microsoft Server & Tools

    Microsoft Server & Tools

    by Marco Iansiti • Alain Serels

    In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing and highly profitable on the strength of traditional packaged product lines led by the Windows Server operating system. Even as the current packaged business was performing exceptionally well, Microsoft's leadership understoo... More

    Language: ENG
    Derechos de autor: 2013
  • Deflategate and the National Football League

    Deflategate and the National Football League

    by Marco Iansiti • Christine Snively

    On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 1... More

    Language: ENG
    Derechos de autor: 2015
  • Honda Today

    Honda Today

    by Marco Iansiti • Barbara Feinberg

    Describes a situation in which the manager in charge of a major development project at Honda needs to make a decision about the technical specification of the product. The decision has profound implications for the product concept and strategy, as well as for the technical feasibility and challenges... More

    Language: ENG
    Derechos de autor: 1991
  • Understanding User Needs

    Understanding User Needs

    by Marco Iansiti • Ellen Stein

    Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a "how to" for product developers... More

    Language: ENG
    Derechos de autor: 1995
  • Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

    Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

    by Marco Iansiti • Alan Maccormack

    Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments.... More

    Language: ENG
    Derechos de autor: 1996
  • Strategy as Ecology

    Strategy as Ecology

    by Marco Iansiti • Roy Levien

    FeatureArticle... More

    Language: ENG
    Derechos de autor: 2004
  • Operations Management Reading: Operations Strategy

    Operations Management Reading: Operations Strategy

    by Marco Iansiti • Alain Serels

    Operations Strategy bridges the gap between the strategic plan directed by executives and the emergent strategy that occurs through the many decisions of managers and employees. The goal of operations strategy is to optimize operations' resources to best fulfill the strategic objectives of the firm.... More

    Language: ENG
    Derechos de autor: 2013
  • One Strategy: Organization, Planning, and Decision Making

    One Strategy: Organization, Planning, and Decision Making

    by Marco Iansiti • Steven Sinofsky

    Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book-written by Microsoft executive Steven Sinofsky with Harvard Bu... More

    Language: ENG
    Derechos de autor: 2010
  • SAP AG: Orchestrating the Ecosystem

    SAP AG: Orchestrating the Ecosystem

    by Marco Iansiti • Karim R. Lakhani

    Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software vendors, integration partners and t... More

    Language: ENG
    Derechos de autor: 2009
  • Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

    by Marco Iansiti • Karim R. Lakhani

    Article... More

    Language: ENG
    Derechos de autor: 2014
  • Vistron Inc.: The Z Glass Project

    Vistron Inc.: The Z Glass Project

    by Marco Iansiti • Roy D. Shapiro

    Case... More

    Language: ENG
    Derechos de autor: 2015
  • Managing Our Hub Economy: Strategy, ethics, and network competition in the age of digital superpowers

    Managing Our Hub Economy: Strategy, ethics, and network competition in the age of digital superpowers

    by Marco Iansiti • Karim R. Lakhani

    Feature... More

    Language: ENG
    Derechos de autor: 2017
  • Vistron Inc.: The Z Glass Project

    Vistron Inc.: The Z Glass Project

    by Marco Iansiti • Roy D. Shapiro

    Case... More

    Language: ENG
    Derechos de autor: 2015
  • SAP AG: Orchestrating the Ecosystem

    SAP AG: Orchestrating the Ecosystem

    by Marco Iansiti • Karim R. Lakhani

    Business ecosystems require careful orchestration and strategic choices regarding make/buy/partner decisions and membership access. This case examines the strategic and technological issues related to managing SAP's thriving ecosystem of user communities, software vendors, integration partners and t... More

    Language: ENG
    Derechos de autor: 2009
  • The Boston Beer Company: New CEO

    The Boston Beer Company: New CEO

    by Marco Iansiti • Christina R. Wing

    Case... More

    Language: ENG
    Derechos de autor: 2018
  • Managing with Analytics at Procter & Gamble

    Managing with Analytics at Procter & Gamble

    by Thomas H. Davenport • Marco Iansiti • Alain Serels

    Senior management at P&G has put a strong emphasis on using data to make "better, smarter, real-time business decisions." The Global Business Services (GBS) organization has developed tools, systems and processes to provide managers throughout P&G with direct access to up-to-date data and advanced a... More

    Language: ENG
    Derechos de autor: 2013
  • Ford Motor Company: Blueprint for Mobility

    Ford Motor Company: Blueprint for Mobility

    by Marco Iansiti • Karim R. Lakhani • Noah Fisher

    Mark Fields, Ford Motor Company's COO, had to ensure the company's current business model of building cars and trucks remained strong, while concurrently navigating the company into the radily expanding industry of personal mobility. Personal mobility required new technologies and business models th... More

    Language: ENG
    Derechos de autor: 2014
  • GE and the Industrial Internet

    GE and the Industrial Internet

    by Marco Iansiti • Karim R. Lakhani • Kerry Herman

    CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients based on analytics of this data... More

    Language: ENG
    Derechos de autor: 2014
  • Samsung Electronics: TV in an Era of Convergence

    Samsung Electronics: TV in an Era of Convergence

    by Marco Iansiti • Karim R. Lakhani • Kerry Herman

    From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the future of TV? The case considers Sa... More

    Language: ENG
    Derechos de autor: 2014
  • SAP 2014: Reaching for the Cloud

    SAP 2014: Reaching for the Cloud

    by Marco Iansiti • Karim R. Lakhani • Noah Fisher

    In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at SAP's investors meeting, at a time when the company's stock is near record high. A 2010 strategy committed the company to a transition ... More

    Language: ENG
    Derechos de autor: 2014
  • Facebook: The First Ten Years

    Facebook: The First Ten Years

    by Marco Iansiti • Shane Greenstein • Christine Snively

    Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the stock price steadily declined, bu... More

    Language: ENG
    Derechos de autor: 2015
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