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B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who wa... More

From concerns of dwindling care and kindness for others to an excessive concern with self and consumerism, plenty of evidence has been provided for the claim that morality is in decline in the West, yet little is known about how people make-sense of and experience their everyday moral lives. This in... More

Sam Taylor knows he should be content with his life; with a high-flying career in the city and a beautiful fiancée, his lot is better than most. But he can't help but feel something is missing.When Sam meets enigmatic American Kay at a Cotswolds wedding as he holds out his umbrella for her in the po... More

Sam Taylor knows he should be content with his life; with a high-flying career in the city and a beautiful fiancée, his lot is better than most. But he can't help but feel something is missing.When Sam meets enigmatic American Kay at a Cotswolds wedding as he holds out his umbrella for her in the po... More

Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presenting the findings - the book explains how t... More

"Mafia" has become an indigenous South Asian term. Like Italian mobsters, the South Asian "gangster politicians" are known for inflicting brutal violence while simultaneously upholding vigilante justice—inspiring fear and fantasy. But the term also refers to the diffuse spheres of crime, business, a... More

With its easy-to-use format, this book provides a collection of annual data on China's 56 ethnic groups. It is a resource book that profiles the demography, employment and wages, livelihood, agriculture, industry, education, science and technology, culture, sports, and public health for each of the... More

Few if any people think the Clean Air Act is the optimal legislative solution to climate change; but it is a powerful tool that is being used sometimes despite the prevailing political will. To address this reality, this volume calls on the best writing from the most often-cited environmental law jo... More

Introduces key terms, research traditions, debates, and histories, and offers a sense of the new frontiers emerging in the field of comics studiesAcross more than fifty original essays, Keywords for Comics Studies provides a rich, interdisciplinary vocabulary for comics and sequential art. The essay... More