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Search results: 4
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Marketing Communications Management: Analysis, Planning, Implementation
by Paul Copley<p>This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, s... More
Language: ENGDerechos de autor: 2014 -
Marketing Communications Management
by Paul CopleyMarketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and p... More
Language: ENGDerechos de autor: 2004 -
Spirituality, Values and Mental Health: Jewels for the Journey
by David Mitchell • Andrew Powell • Brian Thorne • John Swinton • Neil Thompson • Sarah Carr • Peter Gilbert • Nigel Mills • Azim Kidwai • John Foskett • Suman Fernando • Fozia Sarwar • Premila Trevedi • Choman Hardi • Vicky Nicholls • Peter Bates • Fatima Kassam • Arthur Hawes • Cameron Langlands • Veronica Dewan • Ju Blencowe • Julia Head • Tom Gordon • Frances Basset • B Spalek • Anne Roberts • Paul Grey • Mark Bones • Ali Jan Haider • Barbara Pointon • Mary Ellen Coyte • Kim Woodbridge • Wendy Edwards • Christopher Newell • Chris Mackenna • Abina Parshad-Griffin • Thurstine Basset • Sarajane Aris • Luftha Meah • Paul Chapple • Bill K. W. M. FulfordSpirituality, religious belief and inclusive faith communities are important for mental well being but mental health practitioners have few guidelines for acknowledging these issues when working with service users. Spirituality, Values and Mental Health gathers together personal and professional co... More
Language: ENGDerechos de autor: 2007 -
Black Is the New White
OTHER COMEDIANS TELL JOKES. PAUL MOONEY TELLS THE TRUTH. For more than forty years--whether writing for Richard Pryor and Saturday Night Live or performing stand-up to sold-out crowds around the country--Paul Mooney has been provocative, incisive . . . and absolutely hilarious. His comedy has always... More
Language: ENGDerechos de autor: 2009