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Big Data and Innovation in Tourism, Travel, and Hospitality: Managerial Approaches, Techniques, and Applications
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to... More
Language: ENGDerechos de autor: 2019 -
Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key a... More
Language: ENGDerechos de autor: 2021 -
Managing Hospitality Experiences
by Peter Cox • Josephine Pryce • Alexandra Kenyon • Ade Oriade • Roya Rahimi • Peter Robinson • Adenike Adebayo • Rudin Beka • Kevan Burke • Sandra J Cooper • Martin Hilton • James Musgrave • Lucy Hack • Gonzalo Díaz MenesesManaging hospitality experiences is a crucial part of the hospitality business and industry alike. While many textbooks cover the management of hospitality services, this text focuses specifically on experiences, while also providing a full and detailed insight into the ways in which experiences are... More
Language: ENGDerechos de autor: 2020 -
The Pomegranate: Botany, Production and Uses (Botany, Production and Uses)
by Jorge Medina • Dong Wang • Giuseppe Massimino Cocuzza • Daniel Valero • Gary Vallad • Lluís Palou • Nahla Abdel-Fattah Awd • Shinsuke Agehara • Hamid Ahmadpourmir • Mehdi Alizadeh • Mahdi Asgari • Sedigheh Asgary • James Ayars • Zohreh Azadeh • Farhad Azarmi-Atajan • Dhinesh Babu • Julián Bartual • Maria Cano-Lamadrid • Ángle A. Carbonell-Barrachina • Salvador Castillo • John M Chater • Ferdinando Cossio • Morteza Djamali • Sadegh Dodman • Mohammad Hosein Farzaei • Giuseppe Ferrara • Nilesh N Gaikwad • María E. García-Pastor • G A Geetha • Angelica Giancaspro • Seyed Hossein Goldansaz • Fabián Guillén • Mallikarjun M. Harsur • Mohammad Hassani • Fatemeh Hoseinzadeh-Chahkandak • Lefeng Hou • Soroush Hozeifi • Diego S Intrigliolo • Eghbal Jasemi • Mahtab Keshvari • Zhenyu Jia • Hamid R. Karimi • Mehdi Khayyat • Jiyu Li • Chunyan Liu • Zahra Lorigooini • Mahshid Sedaghat • Ashish Maity • Girigowda Manjunath • Domingo Martínez-Romero • Andrea Mazzeo • Donald J Merhaut • Mohammad H Mirjalili • Jeff Moersfelder • Saeideh Momtaz • Ziyafet Mustafayeva • Diganta Narzary • Marino Palasciano • Shilpa Parashuram • Nita B. Patil • Prakash G Patil • María B Pérez-Gag • Ali Mohammad Pourbagher-Shahri • John Preece • Herminia Puerto • Gaihua Qin • Roja Rahimi • Mehdi Rezaei • Muhammaad A Saeedi • Sara Saeidi Ghavi • Steven A. Sargent • Yahya Selahvarzi • María Serrano • Jyotsana Sharma • Rouhollah Shirazi • Zohreh Shirazi • K. S Shivashankara • Zeinab Shokoohi • Tikam S. Rana • Nripendra V Singh • Asiye Soleymani • Federica Spagnoli • Feryal Varasteh • Katia V Xavier • Nima Yazdanbakhsh • Cenap Yilmaz • Pedro J. Zapata • Abdolkarim ZareiThe pomegranate, Punica granatum L., is one of the oldest known edible fruits and is associated with the ancient civilizations of the Middle East. This is the first comprehensive book covering the botany, production, processing, health and industrial uses of the pomegranate. The cultivation of this ... More
Language: ENGDerechos de autor: 2021 -
Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)
by Neil Robinson • Michael Evans • Crispin Dale • Steve Gelder • Caroline Wiscombe • Sine Heitmann • Peter Wiltshier • Roya Rahimi • Sammy Li • Solomon Olorunfemi Olubiyo • Abiodun Elijah Obayelu • Vivienne Saverimuttu • Weng Marc Lim • Anahita Malek • Tony Greenwood • Ainurul Rosli • Nikolaos Stylos • Elizabeth Heyworth-Thomas • Sandy Ryder • Lucy Maynard • Maria Estela Varua • Fabio Carbone • Asia Alder • Maria Granados • Jane Chang • Charles DobsonMarketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from ... More
Language: ENGDerechos de autor: 2017